Brand Concept
The visual brand is built on the rhythm of nature and the spirit of craft. Lightning storms split the night sky, coyotes roam across the desert floor, and sunsets bathe the Baja coast in warm light. Against this backdrop, the jimador works the land, studying the soil, tending agave, and riding horseback through the fields. Sparks rise from fire-roasted piñas, preparing the plant for fermentation. A woman lingers in the warmth of late afternoon light with a glass of añejo. These images create world of intimate luxury, grounded in heritage.